How It Works
1. Pick your fit
Clean, Core, or Ease — same size, different amount of room. Not sure which one's you? Our Fit Guide breaks down exactly how each one sits.
2. Pick your system
- Trial (1-Pack) — $30.00 — Low-risk trial. Prove the fit.
- Starter System (3-Pack) — $80.00 — Wear one, wash one, wear one. A rotation that never runs out.
- Quarterly Rotation (6-Pack) — $150.00 — Best value.
3. Every tee runs on LineShift™
An anchored shoulder seam, a straight-falling cut through the chest and waist, and a hem that doesn't bunch — engineered so the shirt holds its shape on your body, not just on a hanger.
4. Order with zero risk
Duties and tax are included at checkout — no surprise fees at your door. And if your first tee doesn't fit right, your first exchange is free under our Fit Promise — you just cover return shipping.
5. Wear it, don't think about it
That's the whole point. One standard of fit. No more compromising.